As the map herebelow clearly shows, the Lake Geneva Region is at the geographic center of the major European markets. An ideal location indeed to conquer the affluent markets all around, not to mention the fabulous natural environment of the Lake of Geneva, beautifully nested between the Alps and the Jura mountains.
Even though a small territory in size, it offers a richness of wonders rarely seen anywhere else in the world, both in terms of touristic and economic appeal.